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The Trades Close Rate Index

Real-time close rate benchmarks from thousands of estimates across the trades industry. Powered by CloseBot.

Close Rate Benchmarks by Trade

How does your close rate stack up against the industry?

🔧

Plumbing

Based on 2,847 estimates

Avg Close Rate
32%+1pt
Top Performers
42%
75th percentile
Avg Days to Close
3.2
from estimate sent
Follow-Up Response Rate
44%
❄️

HVAC

Based on 3,215 estimates

Avg Close Rate
28%+1pt
Top Performers
38%
75th percentile
Avg Days to Close
4.1
from estimate sent
Follow-Up Response Rate
38%

Electrical

Based on 1,923 estimates

Avg Close Rate
35%+1pt
Top Performers
45%
75th percentile
Avg Days to Close
2.8
from estimate sent
Follow-Up Response Rate
47%
🏠

Roofing

Based on 2,156 estimates

Avg Close Rate
25%-1pt
Top Performers
35%
75th percentile
Avg Days to Close
5.6
from estimate sent
Follow-Up Response Rate
32%
🏗️

General Contractor

Based on 1,684 estimates

Avg Close Rate
22%--
Top Performers
32%
75th percentile
Avg Days to Close
7.2
from estimate sent
Follow-Up Response Rate
29%

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What the Data Tells Us

Insights from analyzing thousands of estimate outcomes.

When Do Top Performers Follow Up?

Top-performing contractors send their first follow-up within 2 hours of the estimate. The second-best window is 24 hours. After 48 hours, response rates drop by 60%.

Within 2 hours62% response rate
24 hours41% response rate
48+ hours17% response rate

SMS vs Email: Which Converts Better?

SMS outperforms email for initial follow-ups, but the combination is where the magic happens. Contractors using both channels close 23% more estimates than single-channel.

SMS Only38% open rate
Email Only22% open rate
SMS + Email47% open rate

The Cost of Not Following Up

The average contractor sends 40 estimates per month but only follows up on 8. Here is what that costs annually.

Unfollowed estimates/mo32
Recoverable close rate8-12%
Avg job value$3,500
Revenue left on the table$107K-$161K/yr

Methodology

Data is collected from CloseBot users who track estimates through our platform. All data is anonymized and aggregated before publication. No individual business or customer can be identified from published benchmarks.

Minimum thresholds: A minimum of 50 estimates from 3 or more businesses is required per benchmark to prevent identification and ensure statistical significance.

Top performer rate: Calculated as the 75th percentile of close rates across businesses with at least 10 tracked estimates in the reporting period.

Update cadence: Benchmarks are recalculated and published on the first business day of each month using the prior 90 days of data.

Current benchmarks are based on industry research and early CloseBot data. As our network grows, these figures will increasingly reflect real-time, verified outcomes.

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