Real-time close rate benchmarks from thousands of estimates across the trades industry. Powered by CloseBot.
How does your close rate stack up against the industry?
Based on 2,847 estimates
Based on 3,215 estimates
Based on 1,923 estimates
Based on 2,156 estimates
Based on 1,684 estimates
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Top-performing contractors send their first follow-up within 2 hours of the estimate. The second-best window is 24 hours. After 48 hours, response rates drop by 60%.
SMS outperforms email for initial follow-ups, but the combination is where the magic happens. Contractors using both channels close 23% more estimates than single-channel.
The average contractor sends 40 estimates per month but only follows up on 8. Here is what that costs annually.
Data is collected from CloseBot users who track estimates through our platform. All data is anonymized and aggregated before publication. No individual business or customer can be identified from published benchmarks.
Minimum thresholds: A minimum of 50 estimates from 3 or more businesses is required per benchmark to prevent identification and ensure statistical significance.
Top performer rate: Calculated as the 75th percentile of close rates across businesses with at least 10 tracked estimates in the reporting period.
Update cadence: Benchmarks are recalculated and published on the first business day of each month using the prior 90 days of data.
Current benchmarks are based on industry research and early CloseBot data. As our network grows, these figures will increasingly reflect real-time, verified outcomes.
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